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FEI’s directors have much hard-won experience in:
- Ticketing
- Specifying and managing tendering processes
- Negotiating contracts and finance for new systems
- Installation of ticketing systems
- Managing ticketing operations
- Developing in-house ticketing operations to act as agencies for others thereby generating extra earned income for the host organisation
- Online ticketing with web integration.
- Sales partnerships
- Selecting an agent
- Negotiating terms
- Data ownership
- Media Relations including;
- Media campaigns
- Creating and managing press centres
- Liaison with the local, national and international journalists
- Press conferences
- Liaison between press and performers
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- Creating and implementing marketing plans including
- Print design and production
- Radio and TV advertising
- Internet marketing
- Customer Relationship Management
- Arts Education
- Community Projects
- Outreach Projects
Earned income will inevitably be a crucial part of the budget of any festival or event. Choosing the right sales vehicle, be it an in-house ticketing operation or a third party agency, is crucial. Ticketing is not just a sales function but the beginning of a long-term relationship between promoter and audience.
Without effective marketing, even the most exciting event will fail to reach its potential both in terms of earned income and profile for the festival and its location.
Many Festivals and their stakeholders have ambitious social targets to attract new and non-traditional audiences of all age ranges. Successful Education and Outreach projects can be invaluable here. |
